For women who wish to take control of their money, Tori Dunlap is a name that has grown to be a lighthouse. She is about thirty-one years old and has developed a movement centered on enabling women to reach financial freedom. By means of her platform, Her First $100K, New York Times bestselling book Financial Feminist, and popular podcast, this female financial advisor is transforming women’s perspective on money. Tori Dunlap’s goal is to enable women to create wealth to live the lives they desire, break free from preconceptions, and remove systematic obstacles. From her Tacoma, Washington, roots to her work as a worldwide financial educator, let’s delve into her story and examine how Tori Dunlap enables women to reach financial freedom.
Who Is Tori Dunlap?
Background and Early Life
Tori Dunlap is someone? Based in Seattle, Washington, Tori Dunlap is author, speaker, financial educator, and entrepreneur. She was born in Tacoma, Washington, in 1994; by 2025 she is probably 31 years old. Her path to become a major player in financial feminism started with her natural money management skills. She ran a vending machine company when nine years old, which she sold to another young entrepreneur in high school. This early experience taught her the value of money and sparked her entrepreneurial spirit.
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Financial Feminism Mission
Tori Dunlap grew up observing that many of her female friends lacked the same teachings even while her parents taught her to save. While men are urged to invest and pursue riches, society sometimes drives women to be frugal and avoid risks. Inspired by this disparity, she developed Her First $100K, a website aimed at enabling women to reach financial independence. Her work focuses on “financial feminism,” the idea that money issues are tied to gender equality because women face unique financial challenges, like the gender pay gap.
Where Does Tori Dunlap Come From?
Hometown Roots
Tori Dunlap was born and raised in Tacoma, Washington, a city known for its stunning views of Mount Rainier and vibrant community. Her upbringing in Tacoma shaped her values of hard work and supporting others. Her parents were diligent about teaching her financial basics, like balancing a checkbook, which gave her a head start in understanding money.
Current Base and Influence
Now based in Seattle, this female financial advisor often reflects on how her roots in Tacoma influenced her mission to build a community of financially empowered women.
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Education and Early Career of Tori Dunlap
Academic Background
Tori Dunlap graduated from the University of Portland in 2016 with two degrees: a Bachelor of Science in organizational communication and a Bachelor of Arts in theatre. These might not sound like finance degrees, but they were perfect for her career. Organizational communication taught her how to connect with people and understand their needs, while theatre helped her tell stories in a way that’s engaging and relatable. These skills are key to Tori Dunlap personal finance education for women, making financial topics accessible to everyone.
Professional Experience
After college, she worked in digital marketing for big names like Amazon, Apple, and Nike, as well as financial tech startups. For nearly five years, she focused on social media, SEO, content creation, and influencer marketing. This experience helped her learn how to build online communities and reach wide audiences—skills she now uses to spread her financial message.
Financial Milestone
At 25, Tori Dunlap hit a major milestone: she saved $100,000. This wasn’t just a personal win; it gave her the freedom to leave a toxic job where her boss doubted her abilities. Thanks to her savings, she could walk away and focus on Her First $100K, which she founded in 2019.
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Her First $100K and Financial Feminism
Growth of Her First $100K
Her First $100K started as a blog but quickly grew into a global movement. With over 3.5 million social media followers and more than 6 million podcast downloads, Tori Dunlap has created a community of women eager to take control of their finances. Her platform offers free resources, like blog posts and masterclasses, as well as paid courses, such as Stock Market School, which teaches women how to invest step by step. This is a key part of how Her First $100K empowers women financially, providing practical tools to build wealth.
Financial Feminism Philosophy
Tori’s approach is grounded in financial feminism. She argues that money issues are feminist because women face systemic barriers, like earning 82 cents for every dollar a man makes. Societal expectations also discourage women from pursuing wealth, often labeling them as frivolous spenders. This female financial advisor debunks these myths and provides practical tools for negotiating salaries, paying off debt, saving, and investing. She emphasizes that money is about freedom—freedom to leave bad situations, pursue dreams, or live life on your terms.
Financial Feminist Book
Her book, Financial Feminist: Overcome the Patriarchy’s Bullsht to Master Your Money and Build a Life You Love* (Financial Feminist Book), published in December 2022, became a New York Times bestseller. It’s a comprehensive guide to personal finance, blending Tori’s personal stories, expert interviews, and actionable advice. The book covers budgeting, investing, debt management, and even using money to support ethical causes. With a conversational tone, journaling prompts, and exercises, it’s designed to help readers reflect on their money mindset and set goals.
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Financial Feminist Podcast
Tori’s podcast, Financial Feminist, is another cornerstone of her work. New episodes drop every Monday, with mini-episodes every other Thursday. She covers topics like salary negotiation, credit card strategies, and overcoming money fears, often featuring guests like financial experts or women who’ve transformed their finances. The podcast has been ranked the #1 business podcast on Spotify and Apple, showing its massive reach.
Key Messages from Tori Dunlap’s Work
Tori’s work is built on a few core ideas that resonate with her audience:
- Money Equals Power: Tori challenges the idea that money can’t buy happiness. She says money buys choices—like leaving a toxic job or accessing healthcare. For women, financial independence is a way to resist systems that limit their options.
- Let Go of Money Shame: Women are often stereotyped as bad with money, blamed for spending on “lattes” or clothes. Tori points out that systemic issues, like lower pay, are the real problem. She encourages women to embrace their financial potential without guilt.
- Small Actions Matter: Saving $20 a month or negotiating a small raise can add up over time. Tori advocates for automating savings, building emergency funds, and starting to invest early, even with small amounts.
- Inclusivity in Financial Feminism: While her focus is on women, Tori’s advice is universal. She acknowledges that marginalized groups, like women of color or LGBTQ+ women, face extra barriers and includes their voices to make her work inclusive.
- Change the System with Money: Tori believes personal finance isn’t just about individual wealth—it’s about collective change. By supporting ethical businesses and advocating for fair pay, women can use their money to challenge unfair systems.
Impact and Recognition of Tori Dunlap
Achievements and Influence
Tori’s impact is huge. Over three million women have worked with her to negotiate pay, debt cancellation, savings building, and investments. Treasury, her investing education tool, has enabled almost $25 million in contributions. Major media including Good Morning America, The New York Times, Forbes, CNN, and TIME have highlighted her as “on top of the personal finance world”. She was dubbed “the voice of financial confidence for women,” by CNBC, and Adweek crowned her “Finance Creator of the Year.”
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Real-World Transformations
Her efforts have inspired actual transformation. Women tell tales of leaving bad jobs, negotiating raises, or feeling confident spending on things they love free from guilt. One reader claimed Financial Feminist helped her control money without stress by changing her perspective from shortage to empowerment.
Challenges and Criticism
Addressing Critiques
Although Tori’s work is much appreciated, some critics contend her recommendations seem directed toward upper-middle-class women with college degrees, so excluding those with less means. Others point out that although she criticizes capitalism, her support of course or coaching expenditures might not fit more general social or environmental objectives. Emphasizing intersectionality—including many voices in her book and podcast—as well as free resources to make her advice more accessible—this female financial advisor answers these issues.
Why Tori Dunlap’s Work Matters
Tori’s message is revolutionary in a society whereby women pay more for childcare or safety concerns and earn less than men. She is giving women tools to recover their power and create life they love, not only teaching them to budget. Her emphasis on financial feminism reveals how money might be a tool for independence rather than limitation. Tori Dunlap’s practical and shame-free personal finance education for women helps beginners to approach finance.
From a child running a vending machine business to a worldwide financial educator, Tori’s path is inspirational. She started a movement empowering women to take charge of their money and futures about 31 years ago. Whether your goal is to increase your wealth or you are new to finance, Tori’s materials provide a feminist-based road map toward financial freedom.
Conclusion
Tori Dunlap’s journey and mission highlight the transformative power of financial education tailored for women. Through Her First $100K, her book, and her podcast, she has created a platform that not only educates but also inspires millions to challenge financial stereotypes and pursue independence. Her work bridges the gap between personal finance and systemic change, offering actionable steps for women to build wealth and confidence. As a female financial advisor, Tori Dunlap continues to lead a movement that empowers women to redefine their relationship with money, making her an influential figure for anyone seeking financial freedom.
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Frequently Asked Questions About Tori Dunlap
1. Why does Tori Dunlap highlight financial feminism and what is it?
The theory of financial feminism holds that gender equality is connected to money concerns. Tori Dunlap focuses on it since women deal with particular difficulties including the gender pay disparity and social pressure to avoid wealth-building. She thinks more general equality depends on empowering women financially.
2. Tori Dunlap began her road toward financial freedom in what way?
Working in digital marketing, Tori aimed to save $100,000 by age 25 and succeeded. Inspired by this milestone, she started Her First $100K to enable other women to become financially independent.
3. Why is Financial Feminist unique among books on personal finance?
Financial Feminist addresses structural obstacles like the pay difference by combining a feminist viewpoint with pragmatic advice. Its accessible and distinctive tone, journaling prompts, and professional insights highlight how Tori Dunlap enables women to reach financial freedom.
4. How can I access materials from Tori Dunlap?
Discover Tori’s recommendations via Her First $100K, her book Financial Feminist, or her podcast. She shows how Her First $100K financially empowers women by providing free resources including blog entries and paid courses like Stock Market School.
5. Does Tori’s advice apply only to women?
Tori’s advise on budgeting, saving, investing, and negotiating is universal, even while she is especially targeted on women. She stresses inclusivity and addresses issues confronting underprivileged groups so that her resources can be generally useful.
